A well-crafted listing can make all the difference when attracting the right tenant. Here are practical tips on how to present your office space effectively and increase your chances of success.
Clearly Describe the Location and Property Features
Location is often the first thing prospective tenants look for. Be specific: Is the office centrally located? Close to public transport, restaurants, or other amenities? These details can be decisive.
Also describe the size, layout, and suitability of the space. What type of businesses would it fit? How many rooms are there? What’s the total square footage? Are there meeting rooms, kitchens, or technical infrastructure? Highlight unique selling points – whether it’s the view, ceiling height, or flexible layout.
Use High-Quality Visuals
Strong visuals are essential. Invest in professional photography that shows the space from various angles, both inside and outside. Images of the building and the surrounding area add extra context.
Floor plans, video tours, or 3D walkthroughs can give potential tenants a better sense of the property before an in-person visit – helping speed up the decision-making process.
Be Smart About Pricing and Lease Terms
Competitive pricing is important, but so are the details of the lease. Clearly communicate what is included in the rent – such as electricity, internet, cleaning, and access to common areas.
Many tenants, particularly startups and small businesses, value flexible lease terms. Consider offering shorter contracts or scalability options.
Decide whether you want to display the rental price in the listing. For some properties, being transparent is beneficial. For others, it may be better to start a conversation first. Test both approaches over time to see what works best.
Choose the Right Marketing Channels
An effective marketing strategy combines digital and traditional channels. You can advertise through:
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Commercial real estate platforms (such as Spacefinder)
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Social media
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Email marketing
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Local newspapers or industry publications
Make sure your listing is search engine optimized (SEO) so it’s easy to find when people search for office space in your area.
Be Available and Professional
Prospective tenants appreciate quick and clear communication. Be ready to answer questions and arrange viewings. Respond promptly and professionally.
A helpful tip is to prepare answers to frequently asked questions in advance – this helps you come across as structured and trustworthy.
Frequently Asked Questions about Office Space Advertising
What should I always include in an office space listing?
Include location, size, target audience, amenities, pricing, and contact information. Use quality images, and if possible, include a floor plan or video tour.
Is it a good idea to display the rent in the listing?
It depends. Transparent pricing works well for mid-range and affordable offices. For high-end or flexible spaces, it may be better to invite direct dialogue.
How can I take great photos for my listing?
Use natural daylight, tidy up the space, and capture multiple angles. Professional photography often yields better results and attracts more serious interest.
Where should I advertise to reach the right tenants?
Use a combination of niche platforms (like Spacefinder), social media, email newsletters, and possibly local or industry-specific media.
How can I stand out from other landlords?
Emphasize what makes your space unique. Offer flexible lease terms, use engaging visuals, and ensure fast, professional communication.
Need help marketing your office space?
Spacefinder is a platform tailored to commercial rentals in the Oslo region. We help you gain visibility, reach the right audience, and connect efficiently with potential tenants. Contact us to learn more.
About the author
This article was written by Simen Strandos, advisor at Spacefinder. He specializes in commercial property advisory and assists small and medium-sized businesses in finding or leasing out office space.